Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. A family of mindfully formulated products are designed to deliver performance without compromise—clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon. A lightweight in-shower hair masque, formulated with Alterna's Marine Plumping Technology, visibly thickens and improves manageability while reducing breakage. Hair looks nourished, plump, and shiny, providing volume and full-looking hair. After cleansing with Multiplying Volume Shampoo, massage in from roots to ends. Leave on for 2-5 minutes. Then rinse well, and style as desired. Use 1-2 times per week instead of conditioner.