Stop brassiness in its tracks with this ultra-violet shampoo that keeps blonde color light and bright. Benefits:Wild Cherry Bark Extract – brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silky. Hydrolyzed Keratin – restores moisture, elasticity, luster and smoothness. Avocado Oil – provides nourishment from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals .Free of sulfates, parabens, phthalates, gluten, mineral oil and petrochemicals. Cruelty-free. Safe for color-treated, Brazilian-treated and keratin-treated hair. *Packaging may vary