Help repair and strengthen chemically treated hair with I.C.O.N. Drench Moisturizing Shampoo, a moisturizing shampoo formulated for dry, brittle and chemically treated hair. This shampoo is infused with Aloe Vera and Wheat Proteins to help add shine, while strengthening and protecting hair from environmental damage. Amino Acids help to nourish hair from the inside to help repair and restore elasticity. Drench Shampoo helps soothes and moisturizes hair cuticle while providing manageability and shine.