Keratin Complex's Blondeshell Debrass Shampoo is a lavender purple pigmented shampoo that eliminates brassy tones for brighter, more vibrant hair color. Keratin amino acids work to condition and protect fragile, over-processed and damaged hair. The purple formula brightens and debrasses hair color. Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance all shades but especially blonde, gray, and silver hair. Formulated without sodium chloride to protect the longevity of Keratin Complex smoothing treatments. Can be used with or without a smoothing treatment. No added parabens. No added sodium lauryl sulfate (SLS).