Help strengthens and lifts flat hair to build body with Peter Lamas Rice Protein Volumizing Shampoo, a volumizing shampoo for all hair types. Infused with Rice protein, starch, and amino acids to help strengthen and repair hair shafts, while helping to combat damage from hair stressors such as chemical colorants and styling utensils. This shampoo helps to encourage the expansion of each hair shaft helping for more volumized, fuller-looking hair. Vegan, Sulfate-free, Paraben-free, Gluten-free.