Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional grade violet pigment and açaí extract, this shampoo was designed to neutralize brassy yellow hues in blonde, grey and silver hair tones. Benefits Neutralizes brassy yellow hues in natural or color-treated blonde, grey and silver hair tones. Gently cleanses and brightens hair. Key Ingredients Violet pigment: helps cancel out yellow, brassy tones. Açaí extract: the purple superfruit is rich in antioxidants which help provide extra moisture. Coconut fatty acids : easily absorbed by hair, helps to hydrate and nourish. Frankincense oil : helps add shine and moisture to hair.