Verb's nourishing Purple Hair Mask, powered by acai, brightens, hydrates and softens while toning yellow hues. This formula was designed to reduce brassiness in both color-treated and natural blonde, grey and silver hair tones. Great for all hair types. Benefits Neutralizes brassy, yellow hues in blonde, grey & silver hair between salon visits Intensely hydrates & softens Smoothes frizz For all hair types & textures: fine, thick, wavy, curly, kinky and straight and those with blonde, grey & silver hair tones