A complete service for the hair, scalp and follicle. Ethica Beauty Stimulating Anti-Aging Daily Shampoo is a plant based shampoo with a balanced blend of biotech and botanicals. A concentrated formulation of amino acids, anti oxidants, plant extracts and essential oils protect existing hair. High efficacy formula for superior performance that’s gentle enough to use everyday. Plant Based. Cruelty Free. Sulphate, Paraben and Gluten Free.