Ghd Helios Professional Hair Dryer Plum is a light, fast, professional hair dryer with aerodynamic technology that enables intuitive styling with precise control for smooth, shiny salon results. This dryer's lightweight, longer-life brushless motor is designed for speed. Combined with ghd's professionally designed contoured nozzle, it creates powerful yet highly concentrated airflow travelling at 75mph. Ergonomically balanced, it boasts bespoke acoustic system technology ensuring low sound levels. The lightweight, longer-life brushless motor is designed for speed, and when combined with ghd's professionally-designed contoured nozzle, creates powerful yet highly concentrated airflow travelling at 75 mph to drastically speed up your styling routine. Different to other dryers, its brushless motor is noticeably quieter, and its lifetime is up to 2x as long. Unique aerodynamic technology enables intuitive styling with more precise control for smooth, shiny, salon results. Key Benefits*: 30% more shine, less flyaways Aero Precis Technology Drastically speeds up styling Better styling control Ergonomic balance for a lighter styling experience Smoother results *Found in technical, consumer and professional stylists tests vs. naturally dried hair and current hairdryers