Goldwell Dualsense Color Brilliance Shampoo instantly brings out color Luminosity and is specially formulated to reduce color fading. All of Goldwell's Dualsense products contain the same trusted color protection to reduce color fade-out. FadeStopFormula is included for exceptional reductions in color wash-out during shampooing allowing hair to keep its salon color vibrant. Luminescine transforms non-visible UV light into visible light for magnificent brilliance. With its weightless formula it's perfect for fine to normal hair types. A refreshing, color protecting shampoo features a FadeStopFormula to reduce color fading.