Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps you true-to-hue. A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Free of SLS/SLES Sulfates * . Gently cleanses color-treated hair. Fortifies hair for 3X greater resistance to breakage ** *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate **When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo. 10.1 oz