This sulfate-free shampoo is based on a lipid rich cream that treats your hair as gently as you would treat your skin. Replenishing from the outside what hair needs inside, it cleanses by addition of natural moisturizers for newfound silkiness and shine. While the conditioner penetrates deep inside the hair where it revitalizes by replacing the needed Natural Moisturizing Factor (NMF). Increases hair elasticity, and returns the shine, manageablilty and feel to hair hair lost through shampooing, thermal styling, chemical services and the environment.